Host: Chris Everett of Captivate SEO + Porsha Thomas of Nicely Built
Presentation: Optimizing Keyword Search Data + Email Marketing Strategy for Online Merchants
We heard from Chris Everett of Captivate SEO on understanding the value of Keyword Research and Search Data to inform strategies well beyond SEO. We also had a chance to hear from Nicely Built's Porsha Thomas on best practices for e-commerce merchants to put a robust email marketing strategy in place.
Download Porsha's Presentation on Email Marketing and Download Chris's Presentation on Keyword Research and Search Data