Host: DeAnna McIntosh of The Affinity Group International & PCM Store Owners: Kelley Knight, LaToya Tucciarone, Leigh Metcalf, and Chantel Jiroch
Presentation: How to Curate the Perfect Product Assortment
Panel Discussion: Ponce City Market Store Owners Sound Off: Adventures in Selling Online & In-Person
We kicked off the decade with a new time, venue and a new 'two-presentations-in-one’ format. DeAnna McIntosh, joined us to share how the combination of sales analysis, trend forecasting, and knowing your customers intimately will result in an expertly curated product assortment. PCM vendors shared their experiences managing a brick-and-mortar location and online selling.
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