Speakers: Christina Roughton, Product Manager; Olivia Todd, Success Advisor; Lisa Ng, Director of Digital Marketing and Demand Gen (all from SpringBot)
Presentation: Brand Awareness: Planting the Seeds for Holiday Success
This month, the e-commerce marketing experts at Springbot speak on the importance of building brand awareness and increasing traffic to your site in order to prepare for the big holiday selling season. They talk about the urgency to start early, why brand awareness and driving traffic are foundational to an online store's success, and provide some examples.